Massive queues for KFC’s GH¢15 promo expose Ghana’s deepening economic hardship – Policy Analyst

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Kosi Dedey, a policy analyst and engineer, has said the massive queues generated by a recent GH¢15 KFC promotion expose the economic conditions facing ordinary Ghanaians.

According to the Policy Analyst, the willingness of customers to spend long hours in line for a discounted meal must prompt deeper conversation about household income and living standards.

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He argued that the KFC situation challenges claims of Ghana’s economic recovery.

Speaking on Channel One TV on Wednesday, August 19, Kosi Dedey stated, “The quality of life of people has largely declined, and this is reflected in what we saw during the KFC promotion.

“If people for 15 cedi can spend hours in a queue, it tells you something. Something is not right. So, these are clear indicators that, look, we are not really delivering on the promise we make to the people,” he said.

In related news, Presidential Staffer Bridget Otoo has called out KFC Ghana following its just-ended GH¢15 promotion.

KFC Ghana on August 15, 2026, delivered on their highly anticipated GH¢15 promotion to commemorate its 15th anniversary.

The promotion attracted large crowds to its branches across Accra.

Viral videos captured large crowds; a series of tensions escalating at some branches, with staff reportedly spraying water on sections of the crowd in an attempt to disperse them.

In another video, a Police man was captured whipping KFC Ghana customers at the Ashaiman branch.

Bridget Otoo, reacting to the videos, expressed her disappointment with KFC Ghana.

She argued that KFC should have anticipated the large turnout that such a promotion would attract.

According to Bridget Otoo, KFC staff spraying water on customers who had queued to purchase food was disrespectful and unacceptable.

In a post on X, Bridget Otoo wrote, “ Why would you run a promo for food @ 15 cedis and be surprised at the huge numbers that showed up!  To make matters worse, you resort to spraying water to disperse them; that’s outright disrespectful !!! @KFC_Ghana your customers deserve better!!!”.

Some netizens reacting to her comments stated, “The disrespect aspect is true, but who allowed this disrespect? Successive governments after Nkrumah are the root cause. This gov. has got to do better; what’s the essence of a paradise where people can’t afford to buy and eat? Tackle unemployment now!!”.

A netizen added, “Crowd control for an unruly crowd is what it is. If the line was orderly and calm and the workers didn’t fear for their personal safety or property they wouldn’t have had to resort to such measures. Stop playing the violin here wrong stage”.

One X user added, “Their crowd management plan was very poor. I thought they would use the drive-through windows to sell the packs and maintain orderliness instead of opening their doors to customers who had to struggle and fight their way in.

They could also have planned for online #preorders and issued numbered tags to customers who ordered online. That would have made the whole process much more organised. Well, this is a learning experience for @KFC_Ghana and other brands who are planning such promotions. Happy Anniversary to them, and we wish them more success in the future”.

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