The Automobile Dealers Union of Ghana (ADUG), in a statement, has announced a 15 per cent reduction in vehicle prices.
According to the Automobile Dealers, the development follows the relative stability of the Ghana cedi against the US dollar and the abolition of the COVID-19 levy.
The Automobile Dealers detailed that the price adjustment is in line with its earlier commitment to review vehicle prices downward once there was a stability in the exchange rate.
In a statement issued in Accra on Sunday, February 15, 2026, the Automobile Dealers, “ The Automobile Dealers Union of Ghana (ADUG) wishes to formally inform the general public that, in line with our earlier commitment, members of the Union have reduced vehicle prices by an average of 15% following the relative stabilisation of the Ghana cedi against the US Dollar, as well as the abolition of the Covid-19 levy.
This decisive action reflects the Union’s long-standing promise to Ghanaians that any meaningful stabilisation of the exchange rate would translate into fairer vehicle pricing, rather than excess profiteering. We are pleased to state that our members have acted in good faith and with a strong sense of national responsibility.
Over the past months, the cost of vehicles in Ghana was significantly impacted by exchange rate volatility, high import duties, shipping costs, and global supply chain pressures. During this period, ADUG consistently assured the public that once the exchange rate showed signs of stability, vehicle prices would be reviewed downward.
With the recent improvement and relative consistency in the exchange rate environment, our members have honoured that promise by adjusting prices across a wide range of vehicles, including brand-new, hybrid, electric, and home-used vehicles.
We thank Ghanaians for their patience, trust, and confidence in the organised automobile trade, and we reaffirm our resolve to always act in the best interest of consumers and the national economy”, the statement concluded.
Some netizens reacting to the Automobile Dealers Union of Ghana statement wrote, “I imported my car cheaper. I will import another one for my wife soon.
These guys have ripped us off for along time”.
One X user added, “Great news from the top. But the prices are the same, and some are even higher. I just went to ask about the Toyota Belta price last week at Suame. It was 120k -140k
And I was shocked mpo. I know that prices differ based on dealers, but some dealers de3. Hmmm”.
A netizen added, “Sales no dey come through cos people dey ship am directly so they have to develop new strategies. Never knew cars could stay in garages unsold for 2 years till I set my eyes on a particular Honda. To date, that car is still not sold”.
Additionally, a Ghanaian added, “Is a good initiative. My question is about the cars that were shipped by dealers before the reduction in exchange rate and the removal of the Covid-19 levy, cos some of the cars are shipped during the unfavourable times are still on sale in the system”.
“It’s about time, but this is just marketing. The truth is, people would rather ship cars themselves now.
They have refused to pay the high prices offered by garages, and this has compelled you to do this. But 15% won’t cut it”, an X user added.
See the post below:
Vehicle prices drop by 15%. The Automobile Dealers Union of Ghana announces a nationwide reduction following exchange rate stability and the abolition of the COVID-19 levy.#3NewsGH #TV3Ghana pic.twitter.com/lhWVlGQXT1
— #TV3GH (@tv3_ghana) February 15, 2026