GoldBod Jewellery, a subsidiary of the Ghana Gold Board, has announced the appointment of media personality, Kwabena Anokye Adisi, popularly known as Bola Ray and renowned actress, Jocelyn Dumas, as its Brand Ambassadors.
According to the GoldBod, Jewellery, the move is a strategic move aimed at promoting Ghana’s rich gold heritage and highlighting the country’s expertise in crafting authentic and exquisite gold jewellery through world-class artistry and ethical sourcing.
The GoldBod stated, “This strategic move aims to promote Ghana’s rich gold heritage and highlight the country’s expertise in crafting authentic and exquisite gold jewellery through world-class artistry and ethical sourcing.
With Bola Ray’s charisma and Jocelyn Dumas’s elegance”.
GoldBod Jewellery is poised to reach new heights, showcasing the beauty of Ghana’s gold ornaments to the world.
Speaking at the unveiling event held at the GoldBod Head Office in Accra, the Chief Executive Officer of GoldBod, Mr Sammy Gyamfi Esq., expressed his excitement about the partnership, describing it as a strategic move to project Ghanaian craftsmanship in jewellery fabrication for both the domestic and international markets.
He stated, “Bola Ray and Joselyn Dumas represent excellence and authenticity— the very values that define the Goldbod Jewellery brand. Their appointment as brand ambassadors of GoldBod Jewellery marks a major milestone in GoldBod’s mission to promote local value addition to the country’s gold resources.”
Mr Sammy Gyamfi further noted that the collaboration marks the first step towards the actualisation of President Mahama’s vision of making Ghana a leading hub of authentic gold jewellery and ornaments in Africa.
As part of their ambassadorial roles, the two icons will spearhead brand campaigns, media engagements, and public outreach initiatives that showcase GoldBod’s latest collections of fine gold and diamond jewellery, bespoke ornaments and refined luxury accessories.
Also, Sammy Gyamfi had earlier revealed plans for Ghana to refine gold before export from October 2025.
According to Sammy Gyamfi, the Goldbod will establish a wholly state-owned and international-standard gold refinery.
He highlighted that the reset agenda of Mahama is aimed at transitioning Ghana from the export of raw doré to refined bullion.
He further argued that it was unacceptable for Ghana, as a leader in gold production on the continent, to be exporting raw gold without significant value addition.
Speaking at the maiden edition of the Mining and Minerals Convention in Accra, Sammy Gyamfi stated, “I am happy to inform you that on that same parcel of land secured by the Gold Board, we will be building a wholly state-owned and international standard gold refinery to further advance the local refining of gold produced in Ghana from the S-Model of Ndoko to Gold.”
“The GoldBod would continue to drive innovation, and in this regard, we have secured a parcel of land at the cargo village of the Kotoka International Airport to build an ultra-mordern ISO certified Assay Laboratory with the aim of changing Ghana’s assay regime from XRF and water density to the golden standard of assay – fire assay, for all gold produced in and/or exported from Ghana”.
Meanwhile, the Ghana Gold Board (GoldBod) and the Precious Minerals Marketing Company (PMMC) have revealed Ghana’s small-scale gold export sector has generated over US$8 billion in foreign exchange.
According to the data released by Goldbod, between January and 15th October 2025, over US$8 billion was generated for foreign exchange through the small-scale gold export sector.
The data showed small-scale miners exported 81,719.23 kilograms of gold during the period, valued at US$8.06 billion.
The data showed an increase from US$4.61 billion recorded in 2024, and nearly quadruple the amount achieved in 2023, which was US$2.19 billion.
Sizable monthly gains were in May (US$1.17 billion), June (US$957.9 million), and April (US$897.6 million).
See the post below:
*GOLDBOD JEWELLERY APPOINTS BOLA RAY AND JOCELYN DUMAS AS BRAND AMBASSADORS*
— Ghana GOLDBOD (@GhanaGOLDBOD) October 28, 2025
28th October, 2025 pic.twitter.com/Pb0kzLsCk5