GoldBod Jewellery Limited has denied financially sponsoring Nana Aba Anamoah’s 2026 Women of Valour event held in London after facing criticism on social media.
According to the GoldBod Jewellery, it was listed as a partner, but its role was limited to offering promotional jewellery discounts to participants as part of its Ghana Heritage Month campaign, not direct funding.
In a statement issued on its X page on March 8, 2026, responding to the concerns, GoldBod Jewellery stated, “GoldBod Jewellery Limited is listed as one of the partners of this year’s Women of Valour event because the company offered discounts on jewellery purchases to participants of the programme as part of our ongoing Ghana Heritage Month promotions, similar to our Valentine’s Month discounts”.
“The company did not contribute funds toward the organisation of the event,” the statement added.
The statement further added, “At GoldBod Jewellery, we focus on manufacturing and retailing timeless pieces of made-in-Ghana jewellery for our valued customers in Ghana and abroad”.
GoldBod Jewellery clarification comes after viral videos and images online, which showed the company listed among partners of Nana Aba Anamoah’s 2026 Women of Valour event.
The viral video and images have triggered backlash from some netizens, particularly NDC grassroots members, who questioned why the state-linked jewellery brand would support a private event.
The recently concluded Woman of Valour event in the UK on March 7, 2026, was founded by renowned broadcaster Nana Aba Anamoah.
Women from diverse backgrounds gathered at the London Hilton on Park Lane to network and celebrate International Women’s Day.
Some netizens reacting to the GoldBod Jewellery clarification stated, “So u guys will sponsor any group or organisation that gets an offer to buy at a discount price on y’all jewelry right?”
“If the sponsorship was strictly via discounts and not direct funding, providing evidence of the sales made would settle the debate. Let’s see the actual impact this ‘partnership’ had on promoting Ghanaian jewellery abroad”, a netizen added.
One X user added, “On what merit or basis did you agree to offer such discounts to them? Of what benefit is it to the company in the interest of the tax-paying Ghanaian?”
“You offer discounts to such people, sponsor people to the UK 🇬🇧 to empower people who left the shores of Africa to feed their families, and yet, you sell to Ghanaians at higher and outrageous prices.
Ghanaians are being ripped off”, a netizen added.
An X user added, “There’s nothing wrong with GoldBod Jewellery Limited promoting jewellery through events, but many citizens would prefer partnerships that directly strengthen the economy, like supporting local gold artisans/collaborating with Ghana Cocobod, a key pillar of Ghana’s export sector”
“Does this Heritage Month promotion apply to everyone? If yes, what are the discounts of the promotion?
Secondly, we want to know the prices of jewellery purchased and the respective discounts”, a netizen added.
One last netizen quizzed, “Your final answer?
I have a few questions;
– How many participants purchased jewellery from?
– At what discount did you offer your jewellery to the participants?
– How much were the discounts offered?”
See the post below:
GoldBod Jewellery Limited is listed as one of the partners of this year’s Women of Valour event because the company offered discounts on jewellery purchases to participants of the programme as part of our ongoing Ghana Heritage Month promotions…. pic.twitter.com/Pr8wUhX1MY
— GOLDBOD Jewellery (@GOLDBODJewelry) March 8, 2026