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How Sam George failed to achieve DSTV price reduction – Bernard Mornah explains

NewsHow Sam George failed to achieve DSTV price reduction - Bernard Mornah explains

Bernard Mornah, the former National Chairman of the People’s National Convention (PNC), has explained how Sam Nartey George failed to achieve a reduction in the DStv subscription fee.

According to Bernard Mornah, Sam George promised Ghanaians a reduction in DStv prices and not an increase in packages.

Speaking on the CTV panel discussion, Bernard Mornah explained, “That is not what Sam George promised us; that is not what the minister promised us. If you have failed, tell the people of Ghana I did not succeed. I hit a rock for us all to admit it was something that you wanted to do, but could not do.

But don’t turn around and come and tell us you have achieved more than you wanted to achieve. When that happens, the deception becomes too much”.

He continued, “Because I am seeking a reduction in the prices that I am paying, which did not happen, I was not seeking an increase in the packages; that is not what everyone was complaining about. I am very disappointed.

You are doing something for all Ghanaians, and you go and don’t succeed, you can say that ‘countrymen and women, what I wanted to achieve I could not achieve’. But to come and tell us you did not achieve what you wanted, but what you wanted was less than what you have succeeded in, is spite in our face”.

Also, Kamal-Deen Abdulai, the Deputy National Communications Director of the New Patriotic Party (NPP), has quizzed Sam George on whether more channels mean the reduction he promised Ghanaians.

According to Kamal-Deen Abdulai, Sam George’s approach to the DStv subscription fees saga was wrong.

Speaking on Breakfast Daily on Channel One TV on Tuesday, September 30, 2025, Kamal-Deen Abdulai stated, “To my brother Sam George, talk is cheap. You can do all the talking and raise your muscles, but trust that people stand by the law. When investors come into this country, they look for fine lawyers and engage them.

“They also engage tax experts and marketing experts. That is a serious investor’s approach. So, when you come up with threats, they don’t care. They will also go and consult their people. The whole thing then becomes like a fight,” he added.

He added, “At least he was lucky because the public was with him. All he needed to do was to water the grounds enough with the public and find a way of getting the public to issue statements to DStv.

“When they see that, they will know the public is serious. But he didn’t do that. Rather, he came out with threats, only for him to come at the last minute to announce that subscribers are going to enjoy more channels. Does more channel mean reduction?” he questioned.

It will be recalled that Samuel Nartey George announced that Ghanaian DStv subscribers will enjoy between 33% to 50% increased value.

According to Sam George, MultiChoice Africa has committed to an unprecedented increase in value offers specifically for the Ghanaian market.

Speaking at a media briefing, Sam George stated, “ MultiChoice Africa has committed to an unprecedented increase in value offer only in Ghana, which will result in Ghanaian DStv subscribers getting more services for less”.

“Depending on the DStv package or bouquet you use, subscribers will get between 33% to 50% more value,” he added.

Under the arrangement, subscribers on the GHS59 Padi Bouquet will be upgraded to the Access Bouquet valued at GHS99, gaining 35 more channels and saving 40 per cent. Access Bouquet subscribers (GHS99) will move to the GHS190 Family Bouquet and save 48 per cent.

Family Bouquet users (GHS190) will be bumped up to Compact (GHS380) and enjoy live football matches, with a value increase of 50 per cent. Compact subscribers (GHS380) will receive the Compact Plus package (GHS570), saving 33 per cent.

Compact Plus (GHS570) will get Premium (GHS865) with 18 extra channels and a 34 per cent value gain. Premium subscribers will retain current content and also enter a draw to win fully paid trips to selected Premier League matches.

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