Sam George, the Minister of Communications, Digital Technology, and Innovations, has said MultiChoice Ghana operators of DStv have until September 6 to cut prices, or their operations will be shut down.
According to Sam George, the government of Ghana will not retreat on its stance.
Speaking on the sidelines of the Digital Africa Summit in Accra, Sam George stated, “On August 7, the NCA, acting on my behalf, issued a 30-day notice to suspend the licence of Multichoice Ghana Limited because they failed to cut their price by 30%. Some 15 days ago, I met with them and imposed a GHC10,000 daily fine on them. So, now they owe us about GHC150,000, which the NCA will collect.
“As of now, they have until September 6. If there is no resolution, we will shut down the operations of MultiChoice. No company or corporation is more powerful than the collective interest of the Ghanaian people,” he said.
It will be recalled, Ghana’s communication minister has warned DStv that their transmissions will be shut down by September 6 if there is no resolution in complying with the key regulatory order.
Sam George imposed a GHC10,000 daily fine on DStv on August 15, for failing to submit pricing data requested under the Electronic Communications Act (ECA).
According to reports, the sanction took effect today, Friday, August 15, 2025.
Sam George emphasised that the fine is a legal requirement under the ECA.
“The law is clear, and we will enforce it. If necessary, we can freeze accounts to protect consumer interests”, he said.
“If not, we expect DSTV to comply with our directive to make subscriptions more affordable,” he noted.
The minister revealed that the pricing data was needed to facilitate discussions on lowering subscription fees for Ghanaian customers.
He noted that the data will include a detailed breakdown of bouquet prices, tax components, and comparisons with at least six other African markets.
Speaking on Citi Eyewitness News on Friday, August 15, Sam George stated, “They said they wanted to provide a consolidated response, and I asked what that meant. They explained that they wanted to submit the information alongside a response to the 30-day suspension notice. The two are not connected in any way.
The suspension notice is saying that they failed to apply to the first request of the Ministry, and per the terms of their licence, we have the power to suspend your licence in the interest of the public or on national security grounds. So, we invoked that clause and suspended it.
While they seek to consolidate us, I will enforce the laws of the land. We have fined them GHC10,000. If on the 6th of September there is no resolution, we will stop any transmission of DStv in the country,” he added.
In addition, Sam George, in an earlier interview, detailed that MultiChoice, the operator of DStv Ghana, is not willing to drop its prices by even one cent.
Meanwhile, The CEO of the Consumer Protection Agency, Kofi Kapito, has urged Ghanaians to boycott Multichoice DSTV and GOTV services.
According to Kofi Kapito, Ghanaians must boycott DSTV and GOTV by switching them off in protest against rising subscription costs.
He confidently emphasised that Multichoice’s exploitation of Ghanaians is enough.
Speaking at a press conference in Accra on Wednesday, August 27, 2025, Kofi Kapito stated, “We can send them a strong message by just showing our displeasure by switching our subscriptions off to let them know that if they don’t reduce it, we will keep disconnecting our subscriptions”.
“We, the consumers who subscribe to their business, are telling them that enough is enough,” he said.
Kofi Kapito added, “They need to listen to the consumer, the subscriber, who makes them money. Just like in any business, if you are selling and I keep telling you that the cost of your product is too high and you don’t listen, if I stop buying from you, eventually your business might fold up. There is some power afforded a consumer to use to let a business understand that they are unhappy with their services”.